Strategic Ghostwriting for Busy Financial Services Executives
I help busy financial services executives like you maximize your thought leadership impact by strategically ghostwriting compelling content, while preserving your identity and voice.
Strengthen Your Identity.
Increase Your Status.
Amplify Your Authority.
35+ years writing experience
Experienced financial services CMO
More content written than I can remember
Free Email Course
“How to Strengthen Your Reputation and Build Authority Quickly“
Fortify your reputation and build authority. Faster than you thought possible.
Join hundreds of executives who are learning how to strengthen their identity and status and build lasting authority in just a few minutes a week.
These are the same techniques used by high-profile leaders distilled into a format that respects your time.
Each email takes just 2-3 minutes to read, and you can apply the lessons immediately.
You’ll start seeing results in just a few short weeks.
- Personal branding versus reputation
- Making your reputation work for you
- The 4 pillars of a strong reputation
- What AI can and can’t do for you
- The quickest way to strengthen your reputation
- You can’t outsource reputation, but you can get help amplifying it.
C. Michael Moehle
Chief Sales Officer, Pay Automation Inc.Hi I’m Kelly,
My love affair with writing began in law school. On Law Review, we focused continually on crafting arguments so clear and compelling, they left no room for doubt.
A decade later, I channeled that precision into sales and marketing.
For 20+ years, I’ve worked at the intersection of financial services, marketing, and persuasion. From driving internet banking adoption at FundsXpress to shaping reward checking at Kasasa to leading payments strategy at MOCA Financial, I’ve helped financial brands clarify their message and stand out.
Now, I help executives like you do the same. Do you see the value but lack the time? Do you want your voice heard without the additional workload? That’s what I do. Let’s connect.
If you’d like a copy, you can grab one on Amazon.
Select Articles I’ve Published in Trade Journals
Five Ways to Stimulate Increased Debit Card Usage,The Financial Brand
Three Steps to Building a Post-Pandemic Payments Strategy, Bank Director
Digitalization, Innovation and Remaining Competitive: The Time for Virtual Payment Cards Has Arrived, Payments Journal (ghostwritten for a bank executive)
3 Reasons Credit Unions Must Offer Virtual Cards, The Credit Union Times
Stay Ahead of the Neo Banks by Exploiting their Weaknesses, BAI Banking Strategies
Gen Z Favor Secure Payment Solutions When Selecting Banks and CUs, Banking Exchange
Overdraft Fees are Out, Interchange Fees are In, The Credit Union Times
Virtual Debit Cards are a Win-Win for Banks and Customers, BAI Banking Strategies
You can also read some of my posts and articles on LinkedIn and follow me on X.
Our 7 Step Process
We follow a structured process not only when we create your content but also when we launch and deliver on your project.
We find that our process fosters an effective launch and ongoing success. Here are the steps we follow.
Step #1: Initial Strategy Session
Discuss goals and expectations, identify your target audience, explore topics and preferred platforms.
Step #2: Content Audit & Market Position
Review existing content to identify gaps, identify competing voices to ensure differentiation and relevance.
Step #3: Define Core Content Pillars
Outline 3-5 content pillars that will serve as the foundation for your thought leadership.
Step #4: Refine Tone, Voice & Style
Review existing writing samples (if available) and content you admire, discuss tone, voice, and style.
Step #5: Content Planning & Workflow
Develop an editorial calendar, discuss your desired level of involvement, set a feedback and approval process.
Step #6: Drafting & Approval Process
Draft a test piece to ensure alignment, adjust tone and voice if necessary, refine messaging and clarify expectations.
Step #7: Ongoing Collaboration & Optimization
Track topics and engagement, refine content strategies, expand into new formats.
Strategic Ghostwriting Services
Done with You Service
For those who have been publishing or want to begin publishing themselves and have the time but want to maximize the impact of their efforts.
- Your choice of platforms
- Profile review
- Consultation on growing the right audience
- Review and feedback on posts (pre and post publishing)
- Posting schedule development
- Copywriting instruction
- Ongoing optimization
- Consultation on using AI
- Swipe files
- Top 10 Hook Frameworks
- 2025 LinkedIn Algorithm Cheat Sheet
- Monthly Reviews
$995/month.
Done for You Service
Suggested minimums for busy professionals who want to build their identity, status, and authority but lack the time.
LinkedIn Package
- Posts 3x/week in feed (mix of formats)
- 1 long-form article (repurpose to blog)
- Commenting on up to 5 influencer accounts, 3x/week
- Monthly Reporting
Strategic Ghostwriting packages starting at $2,495/month.
Twitter Package
- 2 tweets/day (mix of formats)
- Engage on up to 30 other posts/day (replies, likes, shares)
- Monthly Reporting
Due to the highly custom nature of Strategic Ghostwriting, a consultation is required for a quote.
Blogs and Essays
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4 Reasons First Movers Fail
Do you believe first mover advantage is a real thing? I’ve been in first mover as well as follower companies and have some first-hand experience. Being first to market may not be all it is cracked up to be and here are 4 reasons why. Have you heard of first mover disadvantage? It’s real. Having…
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The Greatest Storyteller in the World
𝖣𝗈 𝗒𝗈𝗎 𝗐𝖺𝗇𝗍 𝗍𝗈 𝗁𝖾𝖺𝗋 𝖺𝖻𝗈𝗎𝗍 𝗍𝗁𝖾 𝗀𝗋𝖾𝖺𝗍𝖾𝗌𝗍 𝗌𝗍𝗈𝗋𝗒𝗍𝖾𝗅𝗅𝖾𝗋 𝗂𝗇 𝗍𝗁𝖾 𝗐𝗈𝗋𝗅𝖽? 𝖳𝗁𝗂𝗌 𝗉𝖺𝗌𝗍 𝗐𝖾𝖾𝗄𝖾𝗇𝖽, 𝖨 𝗍𝗋𝖺𝗏𝖾𝗅𝖾𝖽 𝗍𝗈 𝗆𝗒 𝗁𝗈𝗆𝖾𝗍𝗈𝗐𝗇 𝗍𝗈 𝗁𝗈𝗇𝗈𝗋 𝗍𝗁𝖾 𝗉𝖺𝗌𝗌𝗂𝗇𝗀 𝗈𝖿 𝖺 𝗆𝖺𝗇 𝗐𝗁𝗈 𝗐𝖺𝗌 𝗅𝗂𝗄𝖾 𝖺 𝗌𝖾𝖼𝗈𝗇𝖽 𝖿𝖺𝗍𝗁𝖾𝗋 𝗍𝗈 𝗆𝖾. 𝖶𝖾 𝖺𝗅𝗅 𝗍𝗈𝗅𝖽 𝗌𝗍𝗈𝗋𝗂𝖾𝗌 𝖺𝖻𝗈𝗎𝗍 𝗁𝗂𝗆, 𝖺𝗇𝖽 𝖨 𝗍𝗈𝗅𝖽 𝗈𝗇𝖾 𝖨’𝗏𝖾 𝖻𝖾𝖾𝗇 𝗍𝖾𝗅𝗅𝗂𝗇𝗀 𝖿𝗈𝗋 𝗈𝗏𝖾𝗋 𝟥𝟢 𝗒𝖾𝖺𝗋𝗌. 𝖨𝗍’𝗌 𝖺𝖻𝗈𝗎𝗍 𝗍𝗁𝖾…
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Where are all the Community Bank and Credit Union Thought Leaders?
Who else is tired of hearing Jamie Dimon’s opinion on banking or financial services? Particularly when the topic is something like “how tariffs may affect main street businesses?” How about asking someone who works with – and lends to – main street businesses? How about asking someone with main street business customers or who knows…
What they are saying
See what people who have worked with me have to say.
Pay Automation
"Kelly was my Chief Marketing Officer at MOCA Financial. I can attest to the quality and effectiveness of his work. In addition to everything else, Kelly wrote all our content and it was outstanding. From web copy to sales collateral to blogs to articles to email campaigns, his writing was superb and made us look like we had a small army of content creators on staff. If you need content, hire Kelly."
John Burns
CEO
Elan Insurance
“Kelly knows his stuff, is patient, objective and prudent. He’s impacted my company productively and I would recommend his services anytime. Good guy too.”
Omar Haedo
CEO
Let’s talk!
However you want to …
No pressure! I’m here to answer your questions.
Call me at 512.632.7354.
Send me an email at hello@expandry.com.
Or fill out the contact form, and I’ll reach out to you.
I look forward to connecting.