Blogs and Essays
4 Reasons First Movers Fail
Do you believe first mover advantage is a real thing? I’ve been in first mover as well as follower companies and have some first-hand experience. Being first to market may not be all it is cracked up to be and here are 4 reasons why. Have you heard of first mover disadvantage? It’s real. Having…
The Greatest Storyteller in the World
𝖣𝗈 𝗒𝗈𝗎 𝗐𝖺𝗇𝗍 𝗍𝗈 𝗁𝖾𝖺𝗋 𝖺𝖻𝗈𝗎𝗍 𝗍𝗁𝖾 𝗀𝗋𝖾𝖺𝗍𝖾𝗌𝗍 𝗌𝗍𝗈𝗋𝗒𝗍𝖾𝗅𝗅𝖾𝗋 𝗂𝗇 𝗍𝗁𝖾 𝗐𝗈𝗋𝗅𝖽? 𝖳𝗁𝗂𝗌 𝗉𝖺𝗌𝗍 𝗐𝖾𝖾𝗄𝖾𝗇𝖽, 𝖨 𝗍𝗋𝖺𝗏𝖾𝗅𝖾𝖽 𝗍𝗈 𝗆𝗒 𝗁𝗈𝗆𝖾𝗍𝗈𝗐𝗇 𝗍𝗈 𝗁𝗈𝗇𝗈𝗋 𝗍𝗁𝖾 𝗉𝖺𝗌𝗌𝗂𝗇𝗀 𝗈𝖿 𝖺 𝗆𝖺𝗇 𝗐𝗁𝗈 𝗐𝖺𝗌 𝗅𝗂𝗄𝖾 𝖺 𝗌𝖾𝖼𝗈𝗇𝖽 𝖿𝖺𝗍𝗁𝖾𝗋 𝗍𝗈 𝗆𝖾. 𝖶𝖾 𝖺𝗅𝗅 𝗍𝗈𝗅𝖽 𝗌𝗍𝗈𝗋𝗂𝖾𝗌 𝖺𝖻𝗈𝗎𝗍 𝗁𝗂𝗆, 𝖺𝗇𝖽 𝖨 𝗍𝗈𝗅𝖽 𝗈𝗇𝖾 𝖨’𝗏𝖾 𝖻𝖾𝖾𝗇 𝗍𝖾𝗅𝗅𝗂𝗇𝗀 𝖿𝗈𝗋 𝗈𝗏𝖾𝗋 𝟥𝟢 𝗒𝖾𝖺𝗋𝗌. 𝖨𝗍’𝗌 𝖺𝖻𝗈𝗎𝗍 𝗍𝗁𝖾…
Where are all the Community Bank and Credit Union Thought Leaders?
Who else is tired of hearing Jamie Dimon’s opinion on banking or financial services? Particularly when the topic is something like “how tariffs may affect main street businesses?” How about asking someone who works with – and lends to – main street businesses? How about asking someone with main street business customers or who knows…
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The 1 Question that Can 2X the Success of Your Copy
Do you know the 1 question that can double the success of your sales copy (and it’s all sales copy)? “What does my prospect already know?” Prospects can be anywhere on this continuum: Unaware 👉 Problem Aware 👉 Solution Aware 👉 Product Aware 👉 Most Aware Knowing this matters because it determines how you headline…
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5 Key Metrics to Measure the Impact of Your Thought Leadership Content
Measuring thought leadership isn’t just about gut feelings. It requires tracking key metrics to assess visibility, engagement, and influence. Here’s how you can use data to refine your content strategy and grow your thought leadership presence.
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3 Ways to Make Your Hooks Tap into a Reader’s Emotions
What if I could show you three ways to make your hooks attention-grabbing? Would you keep reading?
That’s the power of a great hook.
In a world flooded with content, attention is currency. Your audience is bombarded with information every second, and their time is limited.
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