March 2025
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Where are all the Community Bank and Credit Union Thought Leaders?
Who else is tired of hearing Jamie Dimon’s opinion on banking or financial services? Particularly when the topic is something like “how tariffs may affect main street businesses?” How about asking someone who works with – and lends to – main street businesses? How about asking someone with main street business customers or who knows…
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The 1 Question that Can 2X the Success of Your Copy
Do you know the 1 question that can double the success of your sales copy (and it’s all sales copy)? “What does my prospect already know?” Prospects can be anywhere on this continuum: Unaware 👉 Problem Aware 👉 Solution Aware 👉 Product Aware 👉 Most Aware Knowing this matters because it determines how you headline…
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5 Key Metrics to Measure the Impact of Your Thought Leadership Content
Measuring thought leadership isn’t just about gut feelings. It requires tracking key metrics to assess visibility, engagement, and influence. Here’s how you can use data to refine your content strategy and grow your thought leadership presence.